Disclosure: This comparison is published by Dubb, one of the two tools below. We have worked to compare both fairly, including where Bonjoro is the better choice. Pricing and features were verified on each company’s official site in early 2026; confirm current details before deciding.
Bonjoro and Dubb both help businesses send personal video, but they emphasize different moments in the customer journey. Bonjoro is known for personalized video that converts leads and delights customers, with strengths in welcome videos, thank-you messages, and testimonial collection, popular with ecommerce, coaches, and customer success teams. Dubb is an all-in-one sales video platform focused on the full sales conversion workflow, with video email, SMS, landing pages, CTAs, and automation. This guide compares them fairly.
Quick verdict: Choose Bonjoro if your focus is personalized video for customer delight and relationships, welcome videos, thank-you messages, onboarding, and collecting testimonials, especially for ecommerce, coaching, or customer success. Choose Dubb if you want an all-in-one sales video platform for outreach, follow-up, and conversion, with video email, SMS, pages, CTAs, and automation. Both offer free plans; the fit depends on whether customer delight or sales conversion is your priority.
Key Takeaways
- Bonjoro specializes in personalized video for lead conversion and customer delight.
- Dubb is an all-in-one sales video platform for outreach, follow-up, and conversion.
- Both offer free plans; Bonjoro’s paid plans start around $15 per month, Dubb’s Pro around $59 per month (verify).
- Bonjoro is strong on welcome, thank-you, onboarding, and testimonial videos; Dubb on the full sales workflow.
- Choose Bonjoro for customer delight; Dubb for sales conversion.
Bonjoro vs Dubb at a Glance
| Dimension | Bonjoro | Dubb |
|---|---|---|
| Core focus | Personalized video for delight and relationships | All-in-one sales video and conversion |
| Best for | Ecommerce, coaches, customer success | Sales teams across industries |
| Free plan | Yes (50 videos/mo, unlimited screen recording) | Yes (Starter) |
| Entry paid price | Starter from about $15/mo (verify) | Pro from about $59/mo (verify) |
| Testimonial collection | Yes, a signature feature | Verify |
| Video email and SMS | Video messaging; verify SMS | Video email and SMS |
| Landing pages and CTAs | CTA buttons, branding (paid) | Landing pages with custom CTAs |
| Integrations | HubSpot, ActiveCampaign, Shopify, Mailchimp, more | Gmail, Outlook, LinkedIn, Salesforce, HubSpot (Enterprise) |
Verified early 2026; confirm current pricing and features on each site.
Customer Delight: Bonjoro’s Strength
Bonjoro’s positioning is about converting leads and sparking relationships through personal video. It shines at the human moments in the customer journey: a warm welcome video when someone signs up, a personal thank-you after a purchase, an onboarding message, or a re-engagement note. It also has a signature strength in collecting and publishing video testimonials, which is valuable for social proof. Its integrations reflect this audience, with connections to Shopify, Mailchimp, ActiveCampaign, ConvertKit, and Patreon alongside HubSpot. For ecommerce brands, coaches, and customer success teams focused on delighting customers and building loyalty, Bonjoro is purpose-built, and that focus is its main advantage.
Sales Conversion: Dubb’s Strength
Dubb concentrates on the sales conversion workflow. It combines recording with video email and SMS, hosted landing pages, customizable CTAs, campaigns, automation, and tracking, plus the Dubb Sales Agent for AI sales tasks. Where Bonjoro focuses on delight and relationship moments, Dubb focuses on outreach, follow-up, and booking meetings across channels. For a sales team running prospecting and follow-up, Dubb’s multichannel conversion workflow is the draw. Both tools send personal video; the difference is whether the goal is to delight an existing customer or to convert a prospect into a meeting.
Testimonials and Social Proof
One area where Bonjoro clearly leads is testimonial collection. Its built-in tools for requesting, collecting, and publishing customer video testimonials make it a strong choice for businesses that want to build social proof, which matters a lot for ecommerce and coaching. Dubb is focused on the outbound and follow-up motion rather than testimonial collection specifically. If gathering video testimonials is a priority for your business, verify Dubb’s current capabilities in that area, and note that this is a signature Bonjoro strength worth weighing.
Integrations
The integrations reveal each tool’s audience. Bonjoro connects with HubSpot, ActiveCampaign, Shopify, ConvertKit, Mailchimp, Zapier, and Patreon, a set that reflects ecommerce, creator, and marketing-automation users. Dubb integrates with Gmail, Outlook, and LinkedIn, with Salesforce and HubSpot CRM integration on its Enterprise tier, plus an API and Sales Agent connectivity, reflecting a B2B sales orientation. If your stack is built around Shopify or email marketing tools, Bonjoro’s integrations fit; if it is built around CRM and sales tools, Dubb’s fit. Verify the current integrations on both sites.
Pricing Compared
Both offer free plans and affordable entry tiers. Bonjoro’s free plan includes around 50 videos per month plus unlimited screen recording, with Starter around $15 per month, Pro around $29 per month, Grrrowth around $79 per month (adding one-to-many videos and a custom domain), and Company from around $399 per month. Dubb offers a free Starter plan, with Pro from around $59 per month, Pro Plus around $129 per month, custom Enterprise, and the Sales Agent add-on around $50 per month. Bonjoro’s entry price is lower, reflecting its focus, while Dubb’s reflects its all-in-one sales scope. Compare based on the features you need, and verify current pricing on both sites.
Who Should Choose Bonjoro
- Ecommerce brands, coaches, and creators focused on customer delight.
- Customer success teams sending welcome, onboarding, and thank-you videos.
- Businesses that want to collect and publish video testimonials.
- Teams whose stack centers on Shopify and email marketing tools.
Who Should Choose Dubb
- Sales teams focused on outreach, follow-up, and conversion.
- Anyone who wants an all-in-one workflow with email, SMS, pages, CTAs, and automation.
- Teams whose stack centers on CRM and sales tools.
- Users interested in AI sales automation through the Dubb Sales Agent.
Can They Overlap?
There is some overlap, since both send personal video, but their sweet spots differ enough that the choice is usually clear. A business focused on delighting existing customers and gathering testimonials will find Bonjoro’s tools directly on target. A sales team focused on converting prospects will find Dubb’s outreach-to-conversion workflow a better match. Some organizations could even use both, Bonjoro for customer success and delight, Dubb for sales, though most will pick the one that matches their primary goal. Identify whether your priority is delight or conversion, and the right tool follows.
Limitations to Weigh
Bonjoro’s focus on delight and relationships means it may not offer the full sales outreach and multichannel conversion workflow, including robust sales automation and SMS, that an all-in-one sales platform provides. Dubb’s higher entry price than Bonjoro is a consideration for budget-conscious buyers, and it is less specialized for testimonial collection and ecommerce delight. Weigh Bonjoro’s customer-delight strengths and lower price against Dubb’s full sales workflow, based on your primary goal.
Delight Versus Conversion: Two Jobs for Video
The clearest way to understand this comparison is to see that video does two different jobs, and each tool is built for one of them. The first job is delight: making existing customers, new signups, and buyers feel valued through a personal touch. A warm welcome video, a genuine thank-you after a purchase, an onboarding message, or a request for a testimonial all strengthen a relationship you already have. Bonjoro is designed around these moments, which is why it resonates with ecommerce brands, coaches, and customer success teams who compete on experience and loyalty.
The second job is conversion: turning a prospect who does not yet know you into a booked meeting or a customer. That requires outreach, follow-up sequences, landing pages, calls to action, and tracking, all aimed at moving someone through a sales process. Dubb is built around that motion, which is why it fits sales teams running prospecting and follow-up. Many businesses need both jobs done, but usually one is the priority, and that priority should decide your tool. If your growth depends on delighting and retaining customers, Bonjoro’s strengths line up. If it depends on converting new prospects, Dubb’s do. Some larger organizations run both, using each where it is strongest, but most teams should simply pick the job that matters most to them right now.
Frequently Asked Questions
Is Bonjoro a sales tool or a customer success tool?
Bonjoro spans both but is especially strong for customer delight and relationships, welcome videos, thank-you messages, onboarding, and testimonials, popular with ecommerce and coaches. For a dedicated sales outreach and conversion workflow, Dubb is more focused. Choose based on your priority.
Which is cheaper, Bonjoro or Dubb?
Bonjoro’s entry Starter plan (around $15 per month) is lower than Dubb’s Pro (around $59 per month). Both offer free plans. Compare based on the features you need, and verify current pricing.
Which is better for collecting testimonials?
Bonjoro has a signature strength in collecting and publishing video testimonials. If that is a priority, it leads here. Verify Dubb’s current testimonial capabilities if you need them.
Do both offer free plans?
Yes. Bonjoro’s free plan includes around 50 videos per month and unlimited screen recording; Dubb offers a free Starter plan. Verify current limits on each site.
Let Your Existing Stack Guide You
One of the most practical ways to choose between Bonjoro and Dubb is to look at the tools you already use, because integrations reveal which platform fits your world. Bonjoro’s connections to Shopify, Mailchimp, ConvertKit, ActiveCampaign, and Patreon, alongside HubSpot, reflect an ecommerce, creator, and marketing-automation audience. If your business runs on Shopify and an email marketing tool, Bonjoro will slot in naturally and support the customer-delight moments those platforms revolve around, like post-purchase thank-yous and onboarding.
Dubb’s integrations with Gmail, Outlook, LinkedIn, and Salesforce or HubSpot on its Enterprise tier reflect a B2B sales orientation. If your team lives in a CRM and email, running prospecting and follow-up, Dubb’s connections and workflow will feel native. Rather than choosing on features alone, ask which tool connects to the systems where your work already happens. The one that fits your existing stack will require less setup, cause less friction, and get adopted more readily, which matters more than any single feature difference.
How to Choose Between Them
The decision comes down to your primary goal and your business type. If you are an ecommerce brand, a coach, or a customer success team focused on delighting and retaining customers and collecting testimonials, Bonjoro is purpose-built for that and priced accessibly. If you are a sales team focused on converting new prospects through outreach and follow-up across channels, Dubb’s all-in-one sales workflow fits. Confirm the current pricing and features on each site, check which integrates with your existing tools, and try both free plans with your real work. A clear sense of whether your priority is delight or conversion, combined with a quick hands-on test, will make the right choice obvious for your team.
Verdict
Bonjoro and Dubb are both strong personal video tools with different sweet spots. Bonjoro excels at customer delight and relationships, welcome and thank-you videos, onboarding, and testimonial collection, making it a great fit for ecommerce, coaches, and customer success. Dubb excels at the sales conversion workflow, with video email, SMS, landing pages, CTAs, and automation for outreach and follow-up. If your priority is delighting customers, Bonjoro fits; if it is converting prospects, Dubb fits. Try both free plans and choose the one that matches your primary goal. Because both are affordable and easy to test, you can make the decision with real evidence from your own business rather than guessing from a feature list. Send a few real videos through each, see how customers or prospects respond, and let those results, along with which tool fits your existing stack, make the final call rather than relying on a comparison table alone, since the tool that fits your real workflow will always outperform the one that merely looked better on paper.
Want an all-in-one sales video platform free to start? Start free with Dubb and compare it against Bonjoro with your own outreach and customer touchpoints.