Disclosure: This guide is published by Dubb, which is one of the tools compared below. We have done our best to describe every option fairly, including where a competitor may be the better choice. Verify current pricing and features on each vendor’s site before deciding.
Video messaging has become one of the most effective ways for sales teams to stand out, build trust, and book more meetings. But the tools vary widely: some focus on quick screen recordings, some on enterprise video hosting, and some on sales video email with tracking and calls to action. This guide compares the best video messaging software for sales teams so you can match a tool to how you actually sell.
Quick answer: For sales teams that want an all-in-one tool with video email, landing pages, calls to action, and tracking, Dubb is a strong choice with a generous free plan. Loom is best for quick screen recordings and async team communication. Vidyard suits enterprise sales and marketing. BombBomb is popular for relationship-driven video email. The right pick depends on your workflow, so match the tool to the job.
Key Takeaways
- Video messaging tools differ by focus: screen recording, enterprise hosting, or sales video email.
- Dubb is an all-in-one sales video platform with email, landing pages, CTAs, tracking, and a free plan.
- Loom leads for quick screen recordings and internal async communication.
- Vidyard fits enterprise teams; BombBomb is strong in relationship-based selling.
- Match the tool to your sales workflow rather than chasing a single “best” label.
How We Evaluated These Tools
We compared these platforms on the criteria that matter most for sales: ease of recording, video email and sending options, landing pages and calls to action, engagement tracking, integrations, pricing and free-plan value, and fit for different team sizes. Because this guide is published by Dubb, we have taken extra care to describe competitors fairly and to point out where each one may be the better fit. All specific pricing and feature claims should be verified on each vendor’s official site, as they change often.
Best Video Messaging Software at a Glance
| Tool | Best for | Starting price |
|---|---|---|
| Dubb | All-in-one sales video (email, pages, CTAs, tracking) | Free plan; paid from $59/mo (verify) |
| Loom | Quick screen recordings, async team comms | Free tier; paid [verify] |
| Vidyard | Enterprise sales and marketing video | Free tier; paid [verify] |
| BombBomb | Relationship-driven video email | Paid plans [verify] |
| Sendspark | Personalized video for cold outreach | Free tier; paid [verify] |
| Hippo Video | Sales and marketing video workflows | Free tier; paid [verify] |
| Covideo | Established sales video email | Paid plans [verify] |
| Bonjoro | Personalized customer and onboarding video | Free tier; paid [verify] |
Pricing note: Dubb’s figures reflect its published pricing (verify on dubb.com/pricing). All competitor prices are marked for verification and must be confirmed before publishing.
Dubb
Best for: sales teams that want an all-in-one video platform built around conversion.
Dubb positions itself as a complete sales video platform rather than just a recorder. Alongside recording, it offers video email and SMS, hosted landing pages, customizable calls to action, engagement tracking, and automation, plus AI features. That breadth is its main differentiator: where some tools stop at the recording, Dubb focuses on turning a view into a booked meeting through CTAs, pages, and tracking. It also offers a genuinely usable free Starter plan, with paid tiers starting at $59 per month and higher tiers adding automation, 4K, and custom branding (verify current pricing on dubb.com/pricing).
Strengths: all-in-one sales workflow, strong CTA and landing-page focus, free plan to start, built-in tracking.
Consider a competitor if: you mainly need quick internal screen recordings, where a lighter tool may be simpler.
Loom
Best for: quick screen recordings and asynchronous team communication.
Loom is widely known and loved for making screen and camera recording effortless, with instant sharing links. Its huge adoption is strongest for internal and team use: explaining work, giving feedback, and reducing meetings. For sales specifically, Loom is excellent at the recording itself, though it is less focused on sales-specific features like video email workflows, CTAs, and deep sales tracking than dedicated sales video tools. Loom offers a free tier and paid plans (verify current pricing and features).
Strengths: effortless recording, ubiquitous, great for async team comms.
Consider Loom if: your primary need is fast screen recordings and internal sharing rather than a full sales-conversion workflow.
For a direct comparison, see our Loom vs Dubb guide.
Vidyard
Best for: enterprise sales and marketing teams.
Vidyard is an established video platform serving both sales and marketing, with robust hosting, analytics, and integrations aimed at larger organizations. It is a strong choice for enterprises that need video across marketing campaigns and sales outreach with detailed reporting. Smaller teams sometimes find it more than they need or pricier than lighter alternatives, which is why some look for simpler options. Vidyard offers a free tier and paid plans (verify current pricing and features).
Strengths: enterprise-grade hosting and analytics, marketing plus sales use.
Consider Vidyard if: you are an enterprise needing video across marketing and sales with deep reporting.
See our Vidyard vs Dubb comparison for details.
BombBomb
Best for: relationship-driven video email, popular in real estate and high-touch sales.
BombBomb built its reputation on video email for relationship-based selling, with a strong following among real estate agents, mortgage professionals, and others who win on personal connection. Its focus is on making it easy to send a personal video to your contacts and stay top of mind. Teams that want broader sales video features like landing pages and automation sometimes compare it against all-in-one platforms. BombBomb offers paid plans (verify current pricing and features).
Strengths: established, relationship-selling focus, strong in real estate.
Consider BombBomb if: your selling is built on personal video email to a known audience.
Compare directly in our BombBomb vs Dubb guide, or see BombBomb alternatives.
Sendspark, Hippo Video, Covideo, and Bonjoro
Several other tools serve specific niches well.
Sendspark focuses on personalized video for cold outreach, with features aimed at making outbound videos feel custom at scale. It is worth a look for outbound-heavy teams. Hippo Video spans sales and marketing with video workflows and automation. Covideo is an established sales video email tool with a support-oriented reputation. Bonjoro specializes in personalized video for customer delight, onboarding, and thank-you moments rather than cold sales. Verify current pricing and features for each on their official sites, and consider what each is designed for before choosing.
How to Choose the Right Tool
Rather than chasing a single winner, match the tool to your workflow.
- You want an all-in-one sales video workflow: Dubb, for email, pages, CTAs, and tracking in one place.
- You mainly need quick screen recordings and team sharing: Loom.
- You are an enterprise needing video across marketing and sales: Vidyard.
- You sell through relationships and personal video email: BombBomb.
- You are focused on personalized cold outreach: Sendspark.
- You want personalized customer and onboarding video: Bonjoro.
Most tools offer a free tier or trial, so shortlist two and test them with your real workflow before deciding.
What Matters Most in a Sales Video Tool
Whichever tool you choose, a few capabilities separate a sales video platform from a simple recorder. Look for video email and sending options that fit how you reach prospects, hosted landing pages that keep viewers focused, calls to action that turn views into meetings, and engagement tracking that tells you who to follow up with. These are the features that connect video to pipeline, and they are why sales-focused platforms exist alongside general recorders. Our guides on video email and video CTAs explain why each matters.
Common Mistakes When Choosing
- Buying on brand recognition alone. Match the tool to your workflow, not the most famous name.
- Ignoring tracking and CTAs. These connect video to pipeline; a recorder without them limits results.
- Overbuying. A small team may not need an enterprise platform.
- Not testing. Trial two tools with real outreach before committing.
- Forgetting adoption. The best tool is the one your team will actually use.
Free Plans and How Far They Go
One of the easiest ways to start with video messaging is to use a free plan, and several tools offer one. A free tier lets you test whether video fits your workflow before spending anything, which is the smart way to choose. Dubb’s free Starter plan, for example, includes video email and basic landing pages, enough to send tracked video and see how prospects respond. Loom and Vidyard also offer free tiers oriented around recording and hosting.
Free plans always come with limits, such as the number of videos, available features, or branding options, so read what each includes before relying on it. The right approach is to start free, prove the value with real outreach, and upgrade only when a specific limit gets in your way. Verify the current free-plan details on each vendor’s site, since these change. Starting free also sidesteps the most common buying mistake, which is committing to an annual plan for a tool you have not actually tested with your own prospects.
How Sales Teams Actually Use Video Messaging
It helps to picture the day-to-day uses, because they shape which tool fits. Sales reps use video messaging to break into cold accounts with a personal touch, to recap demos while the conversation is fresh, to walk buyers through proposals so questions do not stall the deal, and to revive stalled opportunities with a friendly, value-adding nudge. Account managers use it for check-ins and renewals, and customer success teams use it for onboarding and reducing churn.
Across all of these, the pattern is the same: a short, personal video delivered at a moment that matters, with a clear next step and tracking to guide follow-up. That is why sales-focused platforms bundle email, landing pages, CTAs, and analytics rather than stopping at the recording. When you evaluate tools, map them against the specific moments where your team will use video, and favor the one that supports your most frequent and highest-value use cases. A tool that nails your daily workflow will get adopted; one that only does part of the job will gather dust.
Frequently Asked Questions
What is the best video messaging software for sales?
It depends on your workflow. For an all-in-one sales video platform with email, pages, CTAs, and tracking, Dubb is a strong choice. For quick screen recordings, Loom leads. For enterprise, Vidyard. Match the tool to how you sell.
Is there free video messaging software?
Yes. Dubb, Loom, Vidyard, and others offer free tiers. Dubb’s free Starter plan includes video email and basic landing pages. Verify current free-plan limits on each vendor’s site.
What is the difference between Loom and a sales video tool like Dubb?
Loom excels at quick screen recording and sharing, especially for internal use. Dubb adds sales-specific features like video email workflows, landing pages, CTAs, and tracking aimed at booking meetings. See our Loom vs Dubb guide.
How do I know which tool to pick?
Define your main use case, shortlist two tools that fit it, and trial both with your real workflow. Adoption and fit matter more than any feature checklist.
Verdict
There is no single best video messaging tool for every team, because they are built for different jobs. If you want an all-in-one sales video workflow that turns views into meetings, Dubb is a strong, affordable choice with a free plan to start. If you mainly need quick screen recordings, Loom is hard to beat. Enterprises should look at Vidyard, and relationship sellers at BombBomb. Shortlist the two that fit your workflow, test them with real outreach, and pick the one your team will actually use. The right tool paired with consistent, personal outreach will do more for your pipeline than chasing whichever platform happens to be the most talked about this year.
Want to try an all-in-one sales video platform free? Start free with Dubb and see how it fits your workflow.