{"id":589,"date":"2026-05-07T11:24:52","date_gmt":"2026-05-07T11:24:52","guid":{"rendered":"https:\/\/adnxt.com\/blog\/?p=589"},"modified":"2026-07-31T21:57:12","modified_gmt":"2026-07-31T21:57:12","slug":"how-to-write-video-email-subject-lines-that-get-opens","status":"publish","type":"post","link":"https:\/\/adnxt.com\/blog\/how-to-write-video-email-subject-lines-that-get-opens\/","title":{"rendered":"How to Write Video Email Subject Lines That Get Opens"},"content":{"rendered":"<p>Your video email can be brilliant, but if the subject line does not earn the open, no one ever sees it. The subject line is the gatekeeper of your entire message, and in a crowded inbox it has about a second to do its job. This guide gives you the principles, formulas, and examples to write subject lines that get your video emails opened, without tricks that damage trust or land you in spam.<\/p>\n<p><strong>Quick answer:<\/strong> Write subject lines that are personal, specific, and short. Reference the prospect or their company, hint at value or curiosity, and keep it under about 50 characters so it survives on mobile. Test whether saying &#8220;video&#8221; helps your audience, and avoid spammy words and fake urgency that hurt both opens and deliverability.<\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>Personal and specific subject lines beat generic ones every time.<\/li>\n<li>Keep it short, around 50 characters or fewer, so it is not cut off on mobile.<\/li>\n<li>Test whether the word &#8220;video&#8221; lifts opens for your audience; it varies.<\/li>\n<li>Pair the subject line with strong preview text for a one-two punch.<\/li>\n<li>Avoid spam triggers like all caps, excessive punctuation, and false urgency.<\/li>\n<\/ul>\n<h2>Why the Subject Line Decides Everything<\/h2>\n<p>Everything downstream depends on the open. Your thumbnail, your hook, your call to action, none of it matters if the email stays unopened. That makes the subject line the highest-leverage words in your outreach. A small improvement here lifts the results of every other part of your message, which is why it deserves real thought rather than a rushed afterthought.<\/p>\n<h2>Five Principles of Subject Lines That Get Opened<\/h2>\n<h3>1. Make it personal<\/h3>\n<p>A subject line that references the prospect or their company signals that the email is not a mass blast. &#8220;An idea for [Company]&#8217;s onboarding&#8221; tells the reader this was written for them. Personal beats clever almost every time.<\/p>\n<h3>2. Be specific<\/h3>\n<p>Vague subject lines like &#8220;Following up&#8221; or &#8220;Quick question&#8221; get ignored because they promise nothing. Specific subject lines set a clear expectation. &#8220;60-second walkthrough of your pricing page&#8221; tells the reader exactly what they will get.<\/p>\n<h3>3. Spark curiosity, honestly<\/h3>\n<p>A little curiosity earns the click, as long as the email delivers on it. &#8220;The thing most [role]s miss about [topic]&#8221; invites an open. Just make sure the video actually pays it off, or you burn trust for future emails.<\/p>\n<h3>4. Keep it short<\/h3>\n<p>Most inboxes, especially on phones, cut off long subject lines. Aim for about 50 characters or fewer so your full message shows. Front-load the most important words in case it still gets trimmed.<\/p>\n<h3>5. Sound human<\/h3>\n<p>Write the way you would to a colleague, not the way a marketing campaign shouts. A subject line that sounds like a real person wrote it for a real person stands out in a sea of promotional noise.<\/p>\n<h2>Should You Say the Word &#8220;Video&#8221;?<\/h2>\n<p>This is the most common question, and the honest answer is that it depends on your audience. Including &#8220;video&#8221; in the subject line can lift opens because it sets a clear, appealing expectation and stands out from text emails. For many sales audiences, it works.<\/p>\n<p>But it is not a universal rule. Some audiences have grown wary of the word, and leaning on it as a gimmick wears off. The right move is to test it. Send half your batch with &#8220;video&#8221; in the subject and half without, and let your open rates decide. Do not assume, measure. Our <a href=\"\/blog\/video-sales-metrics-what-to-track-and-why\/\">video sales metrics<\/a> guide explains how to run that test.<\/p>\n<h2>Subject Line Formulas With Examples<\/h2>\n<p>Use these as starting points and adapt them to sound like you. Replace the brackets with real details.<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Formula<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>The personalized note<\/td>\n<td>A quick note for [Company]<\/td>\n<\/tr>\n<tr>\n<td>The specific offer<\/td>\n<td>60-second walkthrough of [their goal]<\/td>\n<\/tr>\n<tr>\n<td>The made-for-you<\/td>\n<td>Made you a short video, [First name]<\/td>\n<\/tr>\n<tr>\n<td>The curiosity hook<\/td>\n<td>The [topic] gap most teams miss<\/td>\n<\/tr>\n<tr>\n<td>The trigger reference<\/td>\n<td>Saw [Company]&#8217;s news, one idea<\/td>\n<\/tr>\n<tr>\n<td>The direct recap<\/td>\n<td>Recap from our call + next step<\/td>\n<\/tr>\n<tr>\n<td>The friendly breakup<\/td>\n<td>Should I close your file, [First name]?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>Notice how each one is short, specific, and centered on the reader. None rely on hype or false promises.<\/p>\n<h2>Pair the Subject Line With Preview Text<\/h2>\n<p>The preview text, the snippet that shows next to or below the subject line, is your second headline, and most people waste it. Instead of letting it default to &#8220;Hi [Name]&#8221; or a broken image link, write it to extend the subject line.<\/p>\n<p>If your subject line is &#8220;A quick note for [Company],&#8221; your preview text might be &#8220;I recorded a 60-second idea for your team.&#8221; Together they form a complete, compelling reason to open. Because the first line of your email often becomes the preview text, lead your email with a strong, specific sentence rather than a greeting.<\/p>\n<h2>Subject Lines by Scenario<\/h2>\n<p>Match the subject line to the moment in your sequence.<\/p>\n<ul>\n<li><strong>Cold outreach:<\/strong> lead with relevance. &#8220;An idea for [Company]&#8217;s [specific area].&#8221;<\/li>\n<li><strong>Follow-up after a call:<\/strong> reference the conversation. &#8220;Recap from today + the next step.&#8221;<\/li>\n<li><strong>Post-demo:<\/strong> reinforce value. &#8220;The part of the demo that fits [their goal].&#8221;<\/li>\n<li><strong>Re-engagement:<\/strong> bring something new. &#8220;Saw [trigger], thought of you.&#8221;<\/li>\n<li><strong>Breakup:<\/strong> prompt a decision. &#8220;Last note from me, [First name].&#8221;<\/li>\n<\/ul>\n<p>These pair naturally with the video types in our <a href=\"\/blog\/how-to-add-personalized-videos-to-your-sales-follow-ups\/\">follow-up video guide<\/a>.<\/p>\n<h2>Words and Habits That Trigger Spam Filters<\/h2>\n<p>A subject line that lands in spam gets zero opens, so protect your deliverability.<\/p>\n<ul>\n<li><strong>Avoid spammy words<\/strong> like &#8220;free,&#8221; &#8220;guarantee,&#8221; &#8220;act now,&#8221; and &#8220;winner,&#8221; especially in combination.<\/li>\n<li><strong>Skip all caps and excessive punctuation.<\/strong> &#8220;OPEN THIS!!!&#8221; screams spam.<\/li>\n<li><strong>Do not fake urgency.<\/strong> False deadlines erode trust and get flagged.<\/li>\n<li><strong>Avoid misleading subject lines.<\/strong> Never write &#8220;Re:&#8221; on a first email or promise something the email does not deliver.<\/li>\n<\/ul>\n<p>Deliverability also depends on your domain setup and list quality, which our <a href=\"\/blog\/video-email-best-practices-to-boost-reply-rates\/\">video email best practices<\/a> guide covers in full.<\/p>\n<h2>Test, Learn, Repeat<\/h2>\n<p>The best subject line for your audience is the one your data proves, not the one you like most. Make subject line testing a habit. Try a specific line against a curiosity line, or a version with the prospect&#8217;s name against one with their company. Give each a fair sample, keep the winners, and retire the losers. Over a few months, this steady testing lifts your open rate more than any single clever line ever could.<\/p>\n<h2>Common Mistakes to Avoid<\/h2>\n<ul>\n<li><strong>Being vague.<\/strong> &#8220;Following up&#8221; promises nothing and gets ignored.<\/li>\n<li><strong>Writing too long.<\/strong> Anything past about 50 characters risks getting cut off.<\/li>\n<li><strong>Over-relying on &#8220;video.&#8221;<\/strong> Test it rather than assuming it always helps.<\/li>\n<li><strong>Wasting the preview text.<\/strong> Use it as a second headline.<\/li>\n<li><strong>Chasing opens with tricks.<\/strong> Misleading subject lines win one open and lose all trust.<\/li>\n<\/ul>\n<h2>Subject Lines Beyond Email<\/h2>\n<p>Video messages do not only live in email, and the framing changes by channel. On <strong>LinkedIn<\/strong>, your first line of text acts like a subject line, so keep it short, casual, and personal, since the context is more conversational than a formal inbox. In <strong>SMS or text<\/strong>, brevity is everything, so lead with the person&#8217;s name and a single clear reason to tap. Even inside a <strong>CRM or sales sequence<\/strong>, the internal note or preview text shapes whether a teammate or prospect engages.<\/p>\n<p>The underlying principle carries across every channel: be personal, be specific, and respect the reader&#8217;s time. Only the length and tone shift to match where the message appears.<\/p>\n<h2>Before-and-After Rewrites<\/h2>\n<p>Seeing weak lines fixed makes the principles concrete. Each rewrite below applies personalization, specificity, and brevity.<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Weak subject line<\/th>\n<th>Stronger rewrite<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Following up<\/td>\n<td>Recap from our call + next step<\/td>\n<\/tr>\n<tr>\n<td>Checking in<\/td>\n<td>Still on your radar, [First name]?<\/td>\n<\/tr>\n<tr>\n<td>Our product can help you<\/td>\n<td>An idea for [Company]&#8217;s onboarding<\/td>\n<\/tr>\n<tr>\n<td>Touching base about your business<\/td>\n<td>Saw [Company]&#8217;s news, one quick thought<\/td>\n<\/tr>\n<tr>\n<td>Great meeting you!<\/td>\n<td>The 2 things you asked about, on video<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>Notice that every rewrite is shorter, names the reader or their company, and promises something specific. None rely on hype.<\/p>\n<h2>Build a Subject Line Swipe File<\/h2>\n<p>Do not reinvent your subject lines from scratch each time. Keep a running list of the lines that earned high open rates, organized by scenario such as cold, follow-up, and breakup. Over time this swipe file becomes your most valuable outreach asset, because it is built from what actually worked with your audience rather than generic advice. Share it with your team so everyone benefits, and keep pruning it as new winners emerge and old ones fade.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>How long should a video email subject line be?<\/h3>\n<p>Aim for about 50 characters or fewer so it displays fully on mobile. Put the most important words first in case it gets trimmed.<\/p>\n<h3>Does putting &#8220;video&#8221; in the subject line increase opens?<\/h3>\n<p>Often, but not always. It sets a clear expectation and stands out, yet some audiences tune it out. Test both versions with your list and follow the data.<\/p>\n<h3>What is the biggest subject line mistake?<\/h3>\n<p>Being generic. &#8220;Checking in&#8221; and &#8220;Following up&#8221; give the reader no reason to open. Specific and personal wins.<\/p>\n<h3>Should the subject line match the video content?<\/h3>\n<p>Always. The subject line sets an expectation, and the video must deliver on it. A subject line that overpromises earns one open and then trains the reader to ignore you, so keep the promise honest and pay it off in the first ten seconds.<\/p>\n<h3>Can a bad subject line hurt deliverability?<\/h3>\n<p>Yes. Spammy words, all caps, excessive punctuation, and misleading phrasing can send you to the spam folder and damage your sender reputation over time.<\/p>\n<h2>The Anatomy of a Subject Line That Works<\/h2>\n<p>Pull the principles together and a strong subject line has a clear shape. It names or references the reader, so it feels personal. It promises something specific, so the reader knows what they will get. It stays short, so it survives on mobile. And it sounds like a human wrote it, so it stands out from promotional noise.<\/p>\n<p>Take &#8220;60-second walkthrough of [Company]&#8217;s pricing.&#8221; It references the company, promises something specific and quick, fits in the preview, and reads naturally. Compare that to &#8220;Following up on my previous email,&#8221; which does none of those things. The difference in open rate between the two is not luck; it is design.<\/p>\n<h2>Adapt Subject Lines by Industry and Role<\/h2>\n<p>The same principles flex to fit who you are writing to. A subject line for a busy executive should be shorter and more direct, since their inbox is brutal and their time is short. A subject line for a technical buyer can reference a specific capability or problem they care about. A subject line for a small-business owner might lean warmer and more personal.<\/p>\n<p>Pay attention to the tone your audience uses in their own communication and mirror it. A formal industry rewards a cleaner, more professional line, while a casual, creative field responds to a friendlier one. There is no single perfect subject line, only the one best matched to the specific person you are trying to reach, which is exactly why testing against your own audience beats copying a template. Over time you will build an instinct for what your particular market responds to, and that instinct, sharpened by real data, becomes a genuine competitive edge in a crowded inbox. Keep testing, keep saving your winners, and let your own results, not generic advice, guide the next line you write. That discipline is what separates outreach that steadily improves from outreach that stays stuck at the same open rate year after year.<\/p>\n<h2>Conclusion<\/h2>\n<p>The subject line is the gatekeeper of your video email, and a personal, specific, short one earns the open that everything else depends on. Use the formulas above, pair the subject line with strong preview text, test whether &#8220;video&#8221; helps your audience, and steer clear of spam triggers. Rewrite the subject line on your next video email using one of these formulas, and compare the open rate to your usual.<\/p>\n<p>Want to send video emails with tracking so you can see which subject lines actually work? <a href=\"https:\/\/dubb.com?utm_source=https%3A%2F%2Fadnxt.com%2Fblog%2Fhow-to-write-video-email-subject-lines-that-get-opens%2F&#038;utm_medium=Adnxt-blog&#038;utm_campaign=How%20to%20Write%20Video%20Email%20Subject%20Lines%20That%20Get%20Opens\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Try Dubb free<\/a> and start testing today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to write video email subject lines that get opens: proven principles, ready-to-use formulas with examples, whether to say video, and mistakes that trigger spam filters.<\/p>\n","protected":false},"author":4,"featured_media":1227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[93,86],"class_list":["post-589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-video-guides","tag-email-copywriting","tag-video-email"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Email Subject Lines That Get Opens<\/title>\n<meta name=\"description\" content=\"Subject line formulas for video emails that lift open rates, why the word video helps in some inboxes and hurts in others, and what to test first.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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