{"id":2009,"date":"2026-10-21T02:30:00","date_gmt":"2026-10-21T02:30:00","guid":{"rendered":"https:\/\/adnxt.com\/blog\/?p=2009"},"modified":"2026-11-09T06:03:05","modified_gmt":"2026-11-09T06:03:05","slug":"how-to-build-lead-routing-rules-that-sales-teams-trust","status":"publish","type":"post","link":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/","title":{"rendered":"How to Build Lead Routing Rules That Sales Teams Trust"},"content":{"rendered":"<p>Lead routing decides who receives a new enquiry and what happens next. A useful rule has a clear condition, an owner and a fallback when the data is missing. Start with a small set of rules that your team can explain and test.<\/p>\n<h2>Map the enquiry path<\/h2>\n<p>List every place leads arrive: website forms, email, phone calls, referrals and sales imports. Record which system creates the lead and who sees it first. Check whether duplicate entries can arrive through more than one channel.<\/p>\n<p>Keep source information separate from the routing decision. A campaign identifies where an enquiry came from; a routing rule decides who should handle it.<\/p>\n<h2>Choose the fields that change ownership<\/h2>\n<p>Use fields that reflect how your team works, such as service requested, existing customer status, region or account owner. Do not collect extra personal information just to make the rules more elaborate.<\/p>\n<p>For example, an agency might send website-build enquiries to its web team and paid-ad enquiries to its marketing team. An existing client\u2019s request could go to the current account owner first. This is a sample design, not a claim about AdNxt\u2019s internal sales process.<\/p>\n<h2>Write rules in a clear order<\/h2>\n<ol>\n<li>Check whether the contact or business already has an owner.<\/li>\n<li>Apply any agreed service or territory rule.<\/li>\n<li>Assign eligible new leads within the right team.<\/li>\n<li>Send incomplete or conflicting records to a named review queue.<\/li>\n<\/ol>\n<p>Record which rule wins when two conditions match. Avoid a setup where the last rule silently overwrites the first owner.<\/p>\n<h2>Define the fallback and response process<\/h2>\n<p>Every enquiry needs a route when a field is blank or a salesperson is away. Give the fallback queue an owner who checks it. Agree what counts as a first response, when reassignment is allowed and how handovers are recorded.<\/p>\n<p>Keep the rule history available. When a salesperson asks why a lead was assigned, the system should show the matching condition rather than require someone to guess.<\/p>\n<h2>Test cases before switching on automation<\/h2>\n<p>Use sample records that do not send messages to real prospects. Include an existing client, a new lead with complete data, a duplicate, a missing service choice, an absent owner and a record that matches two rules.<\/p>\n<p>For each case, write the expected owner and result before running the test. Check notifications, duplicate handling and reassignment separately.<\/p>\n<h2>Measure whether the rules help<\/h2>\n<p>Track unassigned leads, reassignment frequency, response time and the share of enquiries that become qualified conversations. Review disputed assignments with the sales team. A faster assignment is not useful if it repeatedly sends a lead to the wrong person.<\/p>\n<p>If you are moving systems, use a <a href=\"\/blog\/crm-migration-checklist-move-data-without-losing-context\/\">CRM migration checklist<\/a> to preserve ownership and activity history. If records are inconsistent, <a href=\"\/blog\/how-to-clean-up-crm-data-without-breaking-your-pipeline\/\">clean the CRM data<\/a> before adding more routing rules.<\/p>\n<h2>When is custom development worth considering?<\/h2>\n<p>Use your CRM\u2019s existing rules when they meet the need. Consider integration work when enquiries arrive from disconnected systems or the team must repeatedly copy and reconcile data. Write down the required inputs and exception routes before requesting a build.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A transparent routing system that balances speed, fit, capacity, territories, and exception handling.<\/p>\n","protected":false},"author":6,"featured_media":90459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[221,191,75],"class_list":["post-2009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-operations","tag-small-business","tag-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead Routing Rules: Ownership, Fallbacks and Testing<\/title>\n<meta name=\"description\" content=\"Build clear lead routing rules with ownership, ordered conditions, fallback queues and sample test cases. Measure qualified conversations and assignment quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build Lead Routing Rules That Sales Teams Trust\" \/>\n<meta property=\"og:description\" content=\"A transparent routing system that balances speed, fit, capacity, territories, and exception handling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"AdNxt Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-21T02:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-09T06:03:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adnxt.com\/blog\/wp-content\/uploads\/2026\/07\/blog-home-page-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Madison Reed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Build Lead Routing Rules That Sales Teams Trust\" \/>\n<meta name=\"twitter:description\" content=\"A transparent routing system that balances speed, fit, capacity, territories, and exception handling.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madison Reed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/\"},\"author\":{\"name\":\"Madison Reed\",\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/#\\\/schema\\\/person\\\/e551d9cf6e0ffa4285d06e5539ace9f2\"},\"headline\":\"How to Build Lead Routing Rules That Sales Teams Trust\",\"datePublished\":\"2026-10-21T02:30:00+00:00\",\"dateModified\":\"2026-11-09T06:03:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/\"},\"wordCount\":518,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/how-to-build-lead-routing-rules-that-sales-teams-trust.jpg\",\"keywords\":[\"Operations\",\"small business\",\"Tutorials\"],\"articleSection\":[\"Tutorials\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/\",\"url\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/\",\"name\":\"Lead Routing Rules: Ownership, Fallbacks and Testing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/how-to-build-lead-routing-rules-that-sales-teams-trust.jpg\",\"datePublished\":\"2026-10-21T02:30:00+00:00\",\"dateModified\":\"2026-11-09T06:03:05+00:00\",\"description\":\"Build clear lead routing rules with ownership, ordered conditions, fallback queues and sample test cases. Measure qualified conversations and assignment quality.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/how-to-build-lead-routing-rules-that-sales-teams-trust.jpg\",\"contentUrl\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/how-to-build-lead-routing-rules-that-sales-teams-trust.jpg\",\"width\":1200,\"height\":675,\"caption\":\"How to Build Lead Routing Rules That Sales Teams Trust illustrated with a practical small-business workflow\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/how-to-build-lead-routing-rules-that-sales-teams-trust\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build Lead Routing Rules That Sales Teams Trust\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/\",\"name\":\"AdNxt Blog\",\"description\":\"AI Tools, Software Reviews, Marketing Guides &amp; Business Growth Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/#organization\",\"name\":\"AdNxt Blog\",\"url\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/adnxt-logo.png\",\"contentUrl\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/adnxt-logo.png\",\"width\":1536,\"height\":1024,\"caption\":\"AdNxt Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/#\\\/schema\\\/person\\\/e551d9cf6e0ffa4285d06e5539ace9f2\",\"name\":\"Madison Reed\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-author_13-96x96.jpg\",\"url\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-author_13-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-author_13-96x96.jpg\",\"caption\":\"Madison Reed\"},\"description\":\"Madison Reed writes about artificial intelligence, writing assistants, prompt engineering, and creative technology. She helps readers use AI more effectively for content creation, research, and everyday work.\",\"url\":\"https:\\\/\\\/adnxt.com\\\/blog\\\/author\\\/madison\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lead Routing Rules: Ownership, Fallbacks and Testing","description":"Build clear lead routing rules with ownership, ordered conditions, fallback queues and sample test cases. Measure qualified conversations and assignment quality.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/","og_locale":"en_US","og_type":"article","og_title":"How to Build Lead Routing Rules That Sales Teams Trust","og_description":"A transparent routing system that balances speed, fit, capacity, territories, and exception handling.","og_url":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/","og_site_name":"AdNxt Blog","article_published_time":"2026-10-21T02:30:00+00:00","article_modified_time":"2026-11-09T06:03:05+00:00","og_image":[{"width":1672,"height":941,"url":"https:\/\/adnxt.com\/blog\/wp-content\/uploads\/2026\/07\/blog-home-page-image.png","type":"image\/png"}],"author":"Madison Reed","twitter_card":"summary_large_image","twitter_title":"How to Build Lead Routing Rules That Sales Teams Trust","twitter_description":"A transparent routing system that balances speed, fit, capacity, territories, and exception handling.","twitter_misc":{"Written by":"Madison Reed","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/#article","isPartOf":{"@id":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/"},"author":{"name":"Madison Reed","@id":"https:\/\/adnxt.com\/blog\/#\/schema\/person\/e551d9cf6e0ffa4285d06e5539ace9f2"},"headline":"How to Build Lead Routing Rules That Sales Teams Trust","datePublished":"2026-10-21T02:30:00+00:00","dateModified":"2026-11-09T06:03:05+00:00","mainEntityOfPage":{"@id":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/"},"wordCount":518,"commentCount":3,"publisher":{"@id":"https:\/\/adnxt.com\/blog\/#organization"},"image":{"@id":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/adnxt.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-build-lead-routing-rules-that-sales-teams-trust.jpg","keywords":["Operations","small business","Tutorials"],"articleSection":["Tutorials"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/","url":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/","name":"Lead Routing Rules: Ownership, Fallbacks and Testing","isPartOf":{"@id":"https:\/\/adnxt.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/#primaryimage"},"image":{"@id":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/adnxt.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-build-lead-routing-rules-that-sales-teams-trust.jpg","datePublished":"2026-10-21T02:30:00+00:00","dateModified":"2026-11-09T06:03:05+00:00","description":"Build clear lead routing rules with ownership, ordered conditions, fallback queues and sample test cases. Measure qualified conversations and assignment quality.","breadcrumb":{"@id":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/#primaryimage","url":"https:\/\/adnxt.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-build-lead-routing-rules-that-sales-teams-trust.jpg","contentUrl":"https:\/\/adnxt.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-build-lead-routing-rules-that-sales-teams-trust.jpg","width":1200,"height":675,"caption":"How to Build Lead Routing Rules That Sales Teams Trust illustrated with a practical small-business workflow"},{"@type":"BreadcrumbList","@id":"https:\/\/adnxt.com\/blog\/how-to-build-lead-routing-rules-that-sales-teams-trust\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adnxt.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Build Lead Routing Rules That Sales Teams Trust"}]},{"@type":"WebSite","@id":"https:\/\/adnxt.com\/blog\/#website","url":"https:\/\/adnxt.com\/blog\/","name":"AdNxt Blog","description":"AI Tools, Software Reviews, Marketing Guides &amp; Business Growth Tips","publisher":{"@id":"https:\/\/adnxt.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adnxt.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adnxt.com\/blog\/#organization","name":"AdNxt Blog","url":"https:\/\/adnxt.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adnxt.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/adnxt.com\/blog\/wp-content\/uploads\/2026\/07\/adnxt-logo.png","contentUrl":"https:\/\/adnxt.com\/blog\/wp-content\/uploads\/2026\/07\/adnxt-logo.png","width":1536,"height":1024,"caption":"AdNxt Blog"},"image":{"@id":"https:\/\/adnxt.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/adnxt.com\/blog\/#\/schema\/person\/e551d9cf6e0ffa4285d06e5539ace9f2","name":"Madison Reed","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adnxt.com\/blog\/wp-content\/uploads\/2026\/07\/cropped-author_13-96x96.jpg","url":"https:\/\/adnxt.com\/blog\/wp-content\/uploads\/2026\/07\/cropped-author_13-96x96.jpg","contentUrl":"https:\/\/adnxt.com\/blog\/wp-content\/uploads\/2026\/07\/cropped-author_13-96x96.jpg","caption":"Madison Reed"},"description":"Madison Reed writes about artificial intelligence, writing assistants, prompt engineering, and creative technology. She helps readers use AI more effectively for content creation, research, and everyday work.","url":"https:\/\/adnxt.com\/blog\/author\/madison\/"}]}},"_links":{"self":[{"href":"https:\/\/adnxt.com\/blog\/wp-json\/wp\/v2\/posts\/2009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adnxt.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adnxt.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adnxt.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/adnxt.com\/blog\/wp-json\/wp\/v2\/comments?post=2009"}],"version-history":[{"count":3,"href":"https:\/\/adnxt.com\/blog\/wp-json\/wp\/v2\/posts\/2009\/revisions"}],"predecessor-version":[{"id":90559,"href":"https:\/\/adnxt.com\/blog\/wp-json\/wp\/v2\/posts\/2009\/revisions\/90559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adnxt.com\/blog\/wp-json\/wp\/v2\/media\/90459"}],"wp:attachment":[{"href":"https:\/\/adnxt.com\/blog\/wp-json\/wp\/v2\/media?parent=2009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adnxt.com\/blog\/wp-json\/wp\/v2\/categories?post=2009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adnxt.com\/blog\/wp-json\/wp\/v2\/tags?post=2009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}