How to Migrate from Wix to Webflow

Q: What happens to my Wix blog URLs?

Wix blogs typically live at /post/slug. Webflow defaults to /blog/slug. Configure your Webflow collection’s slug path to match your old structure, or redirect every post individually.

There is no importer. That is the first thing to understand, and it changes how you should think about this entire project.

Wix does not export your site in any form Webflow can read — no template export, no page export, nothing beyond the content itself. Moving from Wix to Webflow means rebuilding your site, with your existing site as the reference.

That sounds worse than it is. Most Wix sites being migrated are five to fifteen pages, and rebuilding is a weekend rather than a month. What actually determines whether the move goes well is the SEO work either side of it, because that is where traffic gets lost permanently.

Be Honest About Whether You Should

Webflow is a better tool for people who want design control and clean output. It is also harder, and if nobody on your team will learn it you will end up with a site you cannot update.

Move if: you have hit Wix’s design limits, you want cleaner markup and faster pages, you need a real CMS with structured content types, or a designer will maintain it.

Do not move if: your site works and your complaint is vague, nobody will learn Webflow, or you are chasing a page speed problem you have not measured. Wix has improved considerably on performance, and a badly built Webflow site is slower than a well built Wix one.

Step 1: Inventory Every URL First

This is the step that protects your traffic, and it must happen before you touch anything.

Export a complete list of your live URLs:

From your sitemap — usually at yoursite.com/sitemap.xml
From Google Search Console, under Pages, which shows what Google has actually indexed
From Search Console’s Performance report, exported and sorted by clicks

That third one is the important one. It tells you which pages actually earn traffic, and those are the pages whose URLs you must preserve or redirect precisely.

Put them in a spreadsheet with columns for old URL, new URL, and clicks in the last 12 months. This becomes your redirect map.

Step 2: Export Your Content

Wix allows exporting blog posts to CSV, and store products to CSV if you run Wix Stores. Page content is not exportable in any structured form — you copy it.

For a small site, copying page text manually is faster than engineering anything clever. For a blog with many posts, the CSV export into Webflow’s CMS import is the path.

Also collect:

All images at full resolution — Wix serves resized versions, so pull originals where you have them
Your form submissions and any contact data
Meta titles and descriptions for every page
Any custom code or tracking scripts

Step 3: Rebuild in Webflow

A sensible order:

Set up your style guide first. Define classes for headings, body text, buttons and containers before building any page. Webflow’s class system is its strength and its trap — build ad hoc and you get 200 unmanageable classes.
Build the home page. It establishes most of your components.
Turn repeated sections into symbols (Webflow’s reusable components) — header, footer, CTA blocks.
Define CMS Collections for anything repeating: blog posts, case studies, team members, products.
Build remaining pages, reusing classes rather than creating new ones.
Import CMS content from your CSV exports.

Do the style guide first even though it feels like delay. Rebuilding classes later is genuinely painful.

Step 4: Match Your URLs Exactly

Where you can keep a URL identical, do. Every URL you change needs a redirect, and every redirect is a small loss of signal and a chance to make a mistake.

Watch for Wix’s URL conventions. Wix blog posts historically sat at /post/slug and some older sites used /single-post/slug. Webflow’s blog collection defaults to /blog/slug. That difference means every blog URL changes unless you configure the collection’s slug path to match.

You can set the Collection page slug in Webflow’s collection settings. Do that rather than accepting the default and redirecting hundreds of posts.

Step 5: Build the Redirects Before Launch

Webflow supports 301 redirects in Project Settings under Publishing, including wildcard patterns.

Enter every changed URL from your spreadsheet. Rules:

Use 301, not 302. 301 is permanent and passes ranking signals; 302 does not, reliably.
Redirect to the closest equivalent page, not to the homepage. Bulk redirects to the homepage are treated as soft 404s and you lose the ranking entirely.
If a page has no equivalent, redirect to the most relevant category or parent page.
Test every redirect for your top 20 pages by traffic before you switch DNS.

Step 6: Carry Over Your SEO Metadata

Page by page, set in Webflow:

Title tag and meta description — copy from your Wix pages, do not let Webflow generate them
Open Graph title, description and image
Canonical URLs where you had them
Alt text on every image — this is commonly lost in a rebuild
Structured data if you had any

Webflow lets you set these per page and dynamically for CMS items using field references, which is how you handle a blog without editing each post.

Step 7: Launch and Verify

The sequence matters.

Publish the Webflow site to its staging domain and check every page.
Point your custom domain to Webflow following their DNS instructions.
Immediately submit your new sitemap in Search Console.
Use Search Console’s URL Inspection on your top pages to confirm Google can fetch them.
Keep Wix active for a week — do not cancel until DNS has fully propagated and you have verified traffic is arriving.

Expect a temporary ranking wobble. A well-executed migration with correct 301s typically recovers within a few weeks. If traffic has not recovered after a month, your redirects are the first place to look.

What Does Not Come Across

Wix Apps. Booking, events, restaurant ordering, member areas — all need Webflow equivalents or third-party tools. Check this before committing, as it can be the deciding factor.
Form submissions history. Export before cancelling.
Wix Stores. Products export to CSV; order history does not. Webflow Ecommerce also differs meaningfully in features — verify it does what you need first.
Email accounts if your email is bundled with Wix. Sort this before touching DNS, or you lose email.
Site search, if you used Wix’s built-in search.

Common Mistakes to Avoid

Not exporting the URL list first. The single most damaging omission. Once Wix is cancelled you cannot recover what your URLs were.
Redirecting everything to the homepage. Google treats these as soft 404s. You lose the rankings entirely.
Using 302 instead of 301. Temporary redirects do not reliably pass ranking signals.
Building without a style guide. You end up with hundreds of unmanageable classes.
Forgetting the blog URL prefix. Wix’s /post/ versus Webflow’s /blog/ changes every post URL unless you configure it.
Losing image alt text. Easy to skip in a rebuild, and it costs you image search traffic and accessibility.
Cancelling Wix too early. Keep it live for a week after DNS changes.
Not checking Wix App dependencies. If your bookings run on a Wix App, find the replacement before you start rebuilding.
Moving DNS before checking email. If your email is on Wix, changing DNS wrongly takes it down.

FAQs

Can I import my Wix site into Webflow?

No. There is no importer, and Wix does not export in a format Webflow reads. You rebuild the site using the existing one as reference. Blog posts and store products can be exported to CSV and imported into Webflow’s CMS.

Will I lose my Google rankings?

Not if you preserve URLs where possible and 301 redirect the rest to genuinely equivalent pages. Expect a short-term wobble and recovery within a few weeks. Bulk-redirecting to the homepage will lose rankings.

How long does it take?

A five to fifteen page site is a weekend for someone comfortable with Webflow, longer while learning. A large blog adds CMS import and per-post metadata work. The redirect mapping is a few hours and is the part not to rush.

Is Webflow harder than Wix?

Considerably. Webflow exposes the underlying CSS box model — you work with flexbox, grid, positioning and class inheritance. That is why the output is better and why it takes longer to learn.

What happens to my Wix blog URLs?

Wix blogs typically live at /post/slug. Webflow defaults to /blog/slug. Configure your Webflow collection’s slug path to match your old structure, or redirect every post individually.

Should I keep Wix running during the switch?

Yes, for at least a week after changing DNS. Propagation takes time and you want a fallback if something is wrong. Cancel only after verifying traffic is arriving at the new site.

Key Takeaways

There is no importer — this is a rebuild, not a migration.
Export your URL list and Search Console traffic data before anything else.
Preserve URLs where possible; 301 the rest to equivalent pages, never to the homepage.
Configure the Webflow blog slug path to match Wix’s, or every post URL changes.
Check Wix App dependencies and email before you start.

Next Steps

Export your URL list and your Search Console performance data today, before any building. That spreadsheet is what protects your traffic, and it takes twenty minutes.

If you are still deciding, our Wix vs Squarespace comparison and website builders guide cover whether a move is warranted at all.